“Steve Jobs has correctly called out in of his quotes that “Design is not just what it looks like and feels like. Design is how it works.”
We use the Internet in our own way; would want it to be fast, informative and hassles free. As we all like our internet for entirely different things that suit our interests. No doubt, the Internet dispenses our functional data, news and knowledge for our personal, social and economic building and with that, it is up to us how to make our time on the 24X7 world wide web, worthy and productive.
The time could be made productive, and browsing could be easily possible if only we have software that can help us use this feature(the internet) by giving us the best user experiences. What best than Osmosys that has implied a few tips and ways to give us, the users the best experience of the applications that we use.
An application is made for users that can use it for a purpose. Out of a hundred things of an application’s features, one key element should be that- it should be User-Friendly. Providing users with a quality app will make a mark in the market and also will encourage users to build trust in you.
For building an application, the users are looking for and something that can help them meet their expectations and also go beyond it, we must understand and keenly focus on their needs and expectations. We can do that by looking deep at their patterns and psychological behavior and achieve our goals to satisfy users.
Collecting user data and understanding user pattern is just the initial step of the long Osmosys journey. Today’s mobile users have been demanding a lot more from apps to retain them and to attract them for coming back again and again after the initial download. We at Osmosys understand that the best user interfaces are the ones that go beyond their way to provide the users with easy to learn, simple to browse and effortless right tools.
User experience, which is the value that the user gets while using the app is an essential element in retaining them. Listed below are a few of those highly used tips and tactics by Osmosys that helps one create the best user experience for the apps in its life cycle.
Design nullifies the problem. To provide better solutions, you have to understand the challenges faced by the user. A proper understanding of the user requirements is the first step
you need to proceed with before designing the product.
To understand the requirements, you can follow industry standard user research methods including group and individual reviews. Along with that you can also include interviews with the client himself and showcasing the existing products you have and getting feedback for that and try implementing the input and come up with better-improved products.
Once you get an understanding of what people think and want, you can build a product that helps them act to your analysis.
One of the best things a product have in it is a combination of best features. This is possible only when you do research. The design team should do their research work to explore how the world is accepting such products and what else would they like to add.
- When you do keen research, you’ll also get to know what your competitors are up to and get inspiration from their work
- While researching, always have in mind: Analysis of competitors approaches
- Research on similar features across the world
- Study of the latest User experience design principles and trends
- But keeping it all parallel to your own user experience guidelines
3) Sketch And Design:
After noting the user wants and preferences, you have to make sure the design is ready for a quick scanning as user behaviors very much on mobile devices. It also needs to be glacable; where glanceability refers to how quick and easy the visual design could convey the information.
Maintaining visual consistency with the major facts, such as- the colors used, a set palette needs to be used, alongside the typography, and all other design elements. All these together will create a seamless visual flow that will usher users from the initial component of the design to other factors that shall help them complete their work and meet their goals with ease.
Key points while Sketching and Designing:
- Create ideas and work on basic sketches/ designs
- Some sessions with stakeholders to get their reviews from a technical perspective
- Re-doing sketches and conducting re-test them with stakeholders
- Design UI images
- Finalize theme, guidelines required and specs for the implementation
- Design icons to display on screens
Personalization comes into picture when the past behavior visits are recorded accurately by
an app and is being stored for retargeting purposes. If a user has been detected with specific buying patterns, you can provide them with suggestions and deals to assist them when they’re about to make a purchase. Personalization helps provide a unique, admissible experience to the user. The better the aligned experience is with a user’s needs and preferences, the more likely they are to build trust in you and willing to continue to use the application.
5) Reducing Search Effort::
When you help your users find what they need swiftly to satisfy their needs and drive conversion rates. There are a lot of strategies one can use and implement into your app such as searching by keywords and barcode scanning. Providing users with customizable search option and filters to guide them directly to exactly what they’re looking for and this would significantly increase conversion rates. As the sole purpose of this method is to help users find what they’re looking for so it’s important that the search engine integration doesn’t filter down to 0 results.
Since technical staff engages in the early stages of the process, they can start implementation while the Design phase is still under the process.
The Development team builds back end functionality first and thereby connects it with UI
when the design artifacts are in their possession.
It is always advised that the Design team involves in this step to enhance the development phase.
7. Assure Security and Trustworthiness:
At the end, everything between a manufacturer and the user comes down to ‘Trust.’ A relation that is built on trust lasts longer and we need to put this to practice. A Mcafee online study confirms that they’ve found privacy-invading apps more common these days. With most of them containing virus malware.
Once you’re done with the understanding the users’ requirements and have designed the product as per their need and have created a trust with the user as the product features are implemented, the end product is evaluated based on the following factors:
Whether the product made or the system created is usable? Is it swift and feasible to use for the end user?
Is it easily searchable app?
Does it provide the expected solution to user’s concerns and queries?
The credibility of the product is also a critical factor in helping the user make the decision for using it because of the experience it provides
By following above amazing tips and tactics listed by Osmosys, a greater user experience can be provided. All the major stakeholders of your company help you in the process by performing their tasks assigned and the duties designated to them. This would be the best way to retain your existing clients and also attracting new users in the market.
For more such tips and help regarding your software, you can contact us, at Osmosys.